Education is a necessity that should be available to everyone. Thanks to technological advancements, we can now access education both online and offline. Many ed-tech businesses are springing up in tandem with these improvements. During the epidemic, we observed massive expansion in online schooling systems. People are likely to continue to learn online or using edtech platforms after the pandemic because they have become accustomed to it. As a result, many new tech businesses are sprouting in the online and offline education market.
It is now a requirement for them to struggle with fierce competition since new edtech businesses are launched daily. With so many companies popping up, yours may get lost in the shuffle. As a result, it is essential to stand out. For edtech startups, social media is an excellent tool for showcasing their originality and specialties.
Social media marketing for edtech startups
Edtech businesses primarily target persons under the age of 25, when education is most vital, and some even target parents of school pupils and educational institute managers. So, how can we contact them through social media, and what social media approach can edtech businesses employ?
Target Audience:
Before developing a social media strategy, each company must first determine its target audience. Edtech businesses should focus on school pupils, parents of school students, and educational institute officials. Half of your job is done if you know your target audience.
Use the power of influencers:
Influencers are the key to spreading brand awareness. Many social media influencers in the edtech space can help you reach your target audience. They may review your product, write a blog about it or even talk about it on their YouTube channel. Millennials pay more attention to influencers rather than advertisements. It is more likely that they will trust an influencer’s word than a traditional advertisement. 90% of customers say that their buying decisions are influenced by what they read about on social media.
Make use of video marketing:
Video has become one of the most effective marketing tools for startups and brands. One can do video marketing on several social media platforms like Facebook, Instagram, Twitter etc. Another platform where you can post videos is LinkedIn, as professionals primarily use it. You can post videos here to target professionals looking for online courses to gain some skills or even get certified in any field.
Creating a Unique Brand:
Today’s society has become very competitive, so edtech startups must create a unique brand for themselves to stand out from others. A distinctive brand can differentiate you from others in this crowded world by creating an identity for your startup.
Create a persona for your brand. A persona is like a fictional character of your ideal customer. This will help you design the right message for your audience. Understanding what appeals to your audience is essential in creating a compelling brand image.
Create an online identity:
Once you have a social media profile for your startup, you need to work on creating an online identity for it. You need to post regularly on these platforms and engage with your audience as often as possible.
To take things up a notch, you could create a separate Facebook page for your business and ask your friends to like it. The number of likes on this page will determine how famous your brand is, and it will help you attract more businesses in the future.
Decide the goals:
Do not just jump into the social media bandwagon without knowing what you want to achieve through social media marketing. Think about the goals of your business and how social media can help you achieve them. Is it more visibility? More leads? More sales? Or branding? Once you have decided on the goal, you can plan accordingly.
How to use the Social Media Platforms
The next step is to identify the platforms where most of your target audience is present. Facebook, Instagram, and Twitter are your best bet. Everyone uses these platforms, and they are also the oldest social media platforms. Your startup can even create its website and promote it through your social media profiles.
Social media platforms have gained massive popularity and emerged as a powerful marketing tool for businesses. For edtech startups, social media plays a vital role in reaching out to their target audience and increasing engagement. With an effective social media strategy, startups can establish a strong brand image, build credibility, and improve customer engagement.
Leveraging the power of social media platforms to attract new users, increase engagement among existing users, drive sales, and build a community around your startup should be a top priority for edtech startups. In this article, we will list some helpful tips on how edtech startups can maximize the value of social media for their business.
Youtube:
Edtech startups must always concentrate on video content to promote their products, as everyone would like to see a demo of what you want to sell. It is always necessary to tell them what you have and how it will improve the learning experience.
When there is a person to talk to you through a video, it increases the trust in the brand. It helps better when the person speaks to you in the local language. If you are an edtech startup that sells video lessons, you can post small parts of your classes on Youtube, so that customers can evaluate your teaching quality.
- Create attractive thumbnails and video titles with important keywords and relevant hashtags.
- Use these keywords and write the video description.
- Research trending keywords related to your video.
Almost all of us search for content on youtube because of its convenience. But the visibility of your Youtube channel is essential to extend your reach. It is important to establish your presence on other social media platforms like Instagram and Facebook. How do we improve a Youtube channel’s reach?
Instagram:
Instagram is where most of our youngsters are, which is why it is a great social media platform if your target audience is young people. But we also know we do not use Instagram to search for educational content. It may require the startup to show ads through Instagram to be able to reach more people.
Keep note that you have to post helpful content to retain your followers or see a decrease in the number of followers. Use Instagram to connect with them directly, answer their questions and take feedback on your products. We can also use Instagram to bring your followers to your Youtube channel and your website, thus improving your traffic.
Instagram Reels is something that gets good reach, which is why you should start using it immediately. Share your customer feedback, offers, and promotions through Instagram. You should also measure your performance on Instagram with their insights into the business account. Use appropriate hashtags and alt texts, which help you to reach more people.
As Instagram emphasizes the visuals, give your account an aesthetic appeal. Use Instagram to bring more traffic to your website and Youtube channel and promote your products.
Facebook:
You find middle-aged and older people more on Facebook. If you want to target parents, this is the best place.
Facebook posts have to be informative to get more engagement. Many online tools can suggest relevant keywords and hashtags for your content. To give detailed information on your products, use carousels.
Informative content always gets more engagement. You will have to post ads to promote your Facebook page. Facebook is also widely used by teachers. So you can connect with a professional community. Teachers seek ideas they can use to make their lessons better for students.
Use explicit video content to show them how you can add value to their teaching. Some technologies might be tough to explain through words or pictures, so a demonstration video will always help. Add links to your website and youtube videos often and post regularly.
LinkedIn:
LinkedIn is a professional networking platform, and you can use this to connect with educators and administrators. Use Linkedin to conduct polls and to celebrate company events.
LinkedIn premium helps you find the right customers for your business. It also allows you to find leads and shows insights into your LinkedIn page’s reach. Here you can directly connect with your prospects and pitch your products.
Writing good quality content for LinkedIn helps your content reach more people and communicate well with the professional community. You can also hire people for your startup through LinkedIn. This lets you build strong relationships with them.
Twitter:
Nowadays we see customers posting their complaints on Twitter by tagging the company. Posts on Twitter get more impressions than any platform.
Twitter is more about sharing customer experiences. If your customers are happy with your product, there is a chance that they will share their knowledge on Twitter. Use Twitter to post exciting events in your company and promote your offers.
We all know how important hashtags are on Twitter. Companies try to introduce branded hashtags and trend them using their audience, impacting their reach. You will have to give your audience something to engage with, like a contest or an offer. You can also share links to your Youtube video and your website to get more traffic.
There are other social media platforms like Pinterest, Snapchat, etc., which one can use to create awareness about your product.
Creating a social media calendar
Include a calendar in your social media strategy. Prepare a social media calendar to know what and when to post. You may be active on all the social media platforms, but you may see only a few platforms performing well. But that’s ok.
Different social platforms have different types of users of different ages. Youngsters may jump to new platforms depending on the trend, while older people are still seen on older platforms. You have to know who uses what platform and publish your posts suitable to them. Post ads on different platforms and find out where you get more CTR and ROI to put more effort on that social media platform.
Follow a social media calendar.
You can schedule your posts in advance if needed. Promote your products through videos, increase viewership by bringing more people through Facebook, Instagram and LinkedIn and engage with your customers on Twitter. This way, you can improve your traffic and customer service and hence your product sales, all through social media. Social media marketing tools enable you to plan, schedule, post, and analyze your performance. Use these tools to study your performance and make better social media strategies.
Conclusion
Promoting your edtech startup on social media may seem obvious, but it’s one of the easiest things to neglect while you’re focused on developing your product or service.
Make sure you make the most of the powerful means available to us today to raise brand awareness, reach your target audience, and entice them to your business.