Introduction to Digital Marketing
- Fundamentals of Digital Marketing
- Marketing Principles
- Digital Marketing Campaign Objectives
- Understanding client expectations
Pro Level 1: Brand Building & Management
Business Branding
- Understanding customer psychology
- Brand storytelling
- Visual Identity
- Brand building for small businesses
- Brand positioning
- Thought Leadership
- Brand strategy
Landing page optimization
- UX UI design essentials
- Copywriting for Landing page
- AIDA sales funnel
- Lead capture forms
- Understanding conversion actions
- Persuasion designing
- A/B testing
- Conversion rate optimization
Content writing & marketing
- Content research & planning
- Learn how to write blogs
- Introduction to several content writing tools
- Content strategy for SEO
- Effective copywriting for social media
- Ad copywriting for PPC ads
- External marketing channels
- Content repurposing
- Content promotion
- Quora Marketing
- Branding with Medium
- Slideshare Presentations
Media Branding
- Creating branding assets
- Video
- Design materials
- Ebooks
- Podcast
- Blogs
- Telling your brand’s story
- Building the brand personality
Social media management
- Intro to Social media platforms
- Building a Social media strategy
- Understanding channel preferences
- Content strategy for each platform
- Creating a Social media calendar
- Increasing followers & engagement
- Social listening
- Influencer outreach
- Pinterest to build brand
- Twitter strategy for growth
- Online reputation management
SEO
- Why SEO?
- Google algorithms
- Keyword research
- Competitor analysis
- In-depth On page SEO
- Content optimization
- Technical SEO
- Off-page optimization
- Advanced link-building techniques
- Local SEO - Google my business
- Tips & tricks to reach top position
- Google search console
- Google Analytics
- Important SEO tools
Pro Level 2: Performance Marketing & Lead Generation
Google ads - SEM
- Intro to Google ads / Pay-Per-Click(PPC)
- Campaign creation
- Keyword research
- Creating a compelling ad copy
- Multiple ad extensions
- PPC budgeting and bid management
- Quality score metrics
- Shopping campaign
- Conversion tracking
- Optimizing the PPC campaigns
Social Media Marketing - FB / Insta / LinkedIN
- Instagram Marketing
- Instagram for business
- High-performing content creation
- Posting strategies
- Instagram stories
- Instagram ad campaigns
- Influencer marketing
- Growth tools
- Network building
- Facebook Marketing
- Facebook page creation
- FB ads
- Budget & placements
- Targeting the right audience
- Custom audiences and retargeting
- Facebook pixel-conversion ads
- Linkedin Marketing
- Linkedin company page creation
- Creating ad campaign
- Lead generation for B2B sales
- Creating high quality Linkedin content
- Linkedin Sales Navigator tool
- Personal branding strategies for LinkedIN
Video marketing
- Video ads creation
- Youtube SEO
- Types of Youtube ads
- Uploading & optimizing videos
- Establishing a video marketing strategy
- Gaining exposure & analyzing impact
Display advertising
- Designing compelling display banners
- Creating a display campaign
- Display Ad builder
- Retargeting website visitors
- Measurement metrics
Mobile marketing
- Whatsapp For Business
- Running SMS Campaigns
- Mobile App Install Campaigns
- App store optimizations (ASO)
- Integrating with social media platforms
Pro Level 3: Lead Nurturing & Conversion
Marketing Automation
- Automating social media (Zapier / Hootsuite)
- Transcribe videos for blog
- Automating Email campaigns
- Trello automation
- Chatbots - Automate sales & service (Manychat)
- SMS automation
- Pabbly / Social bee / Razorpay (Payment automation)
Email marketing
- Creating a Lead magnet
- Subscriber management
- Email marketing content strategy
- Marketing automation
- Blast, Drip & Triggered mail campaigns
- Working with mailchimp
- Customer journey mapping
- A/B split testing
- Email marketing - Analytics
Re-marketing
- Cookie-based tracking
- Email remarketing
- Facebook remarketing
- Google Ads remarketing
- Dynamic remarketing
- Remarketing impact measurement
Marketing Funnel & Customer Journey
- Top of funnel strategy (Tofu)
- Target customer persona
- Building your funnel
- Mindmapping
- Customer value journey
Conversion rate optimization
- A/B testing for more leads
- Online psychology & persuasion
- B2B conversion tactics
- Ecommerce conversion tactics
- Shopify store conversions
- ROI
Expert Level: Digital Marketing Mastery
Growth Marketing
- Becoming a growth hacker
- Understanding Product-Market fit
- Customer Acquisition
- Activation
- Retention
- Referral - Viral marketing
- ROI - Revenue generation
Making money as freelancer
- Personal branding
- Affiliate marketing
- Freelancer route-map - Practical guidance
Case studies - Analysis & Insights
Final Portfolio Development
Practical-based training
- Purchase a domain
- Host it
- Create a landing page using wordpress
- Write content for it
- Create a SEO strategy for it
- Create social media ads for it
- Write blogs
- Create youtube channel & video assets
- Run paid campaigns in Google & Insta
- Write effective ad copy
- Generate leads & nurture them
- Present your insights as portfolio